Jobiqo Pulse Replay: Programmatic Advertising Excellence – A Deep Dive into Jobiqo AIR for Smarter Job Advertising

In our recent webinar, we presented our cutting-edge solution, Jobiqo AIR, a platform designed to transform how job boards and employers approach recruitment through programmatic job advertising. The discussion centred on how Jobiqo AIR can help job boards reach a wider talent pool, including those not actively seeking new roles, whilst increasing efficiency and margins. 

The Challenge of Modern Recruitment

The webinar highlights the challenges of today’s fragmented job market, where many job boards, social media platforms, and search engines seek the attention of a limited number of job seekers. With the rise of “Gen Z” as the largest demographic in the labour market, the need for dynamic, engaging content and targeted advertising is greater than ever. Traditional job boards are seeing declining usage among this generation, who tend to favour search engines like Google, career websites, and social media platforms like TikTok, YouTube, and Instagram. This shift means employers and job boards must actively bring jobs to candidates, rather than relying on candidates to find them.

Thus, job boards are pivoting towards solutions that support them in reaching candidates across  various channels. This is where Jobiqo AIR, Jobiqo’s AI-powered platform comes in: the platform automates and optimises the entire job advertising process and takes job postings, analyses them, creates targeted ads, and distributes them across a variety of channels, especially social media channels to attract a younger audience.

Key features and benefits of Jobiqo AIR

• Reach candidates across all channels: Jobiqo AIR distributes job ads or groups of jobs across a plurality of channels, including social media platforms (such as Instagram, Facebook, LinkedIn, TikTok, and Snapchat), aggregators, and retargeting channels like Google Ads. This allows for a wider reach of both active and passive job seekers. The system can manage budgets and optimise campaigns across these multiple channels – ensuring the media budget is spent smartly.

• AI-powered automated ad generation and variations: The AI engine generates multiple variations of the ads, including text, videos and images, to keep them fresh and engaging for each channel. This ensures that job seekers are not always seeing the same-looking ads. Additionally, clients can feature their brand in the creatives used for ads.

• Unified tracking system: Jobiqo AIR uses a unified tracking system that collects traffic data from various sources, allowing for performance comparison across different channels. The tracking system is GDPR compliant and can be implemented server-side. Jobiqo also provides data insights to clients via dashboards, showing CPC levels for specific locations and occupations.

• Cost-effectiveness and campaign types specific to each job board: Programmatic job advertising via Jobiqo AIR can increase margins and cost savings as it reduces manual work. The system allows for different budget options, including “always-on” campaigns that spread a monthly budget across multiple job postings and “job boost” campaigns that allocate a specific budget to a single job.

• Specifically built and optimised for job boards: The best part about Jobiqo AIR is that it excels and focuses on continuously delivering relevant performance for job boards.

Here is a compilation of the most popular questions including their answers around Jobiqo AIR:

How does Jobiqo AIR target specific positions, such as lifeguard, on social media while adhering to platforms like Facebook’s employment rules?

• Jobiqo AIR complies with Facebook’s employment advertising rules by marking all job ads as employment-related.

• It uses available interest groups and niche-specific Facebook pages and groups to narrow down the audience, although this does not fully overcome the broadness of the targeting

Is it necessary to use all available channels, such as Facebook and TikTok, or can one choose specific ones?

• Each job board chooses which channels and which campaign types are being used. Jobiqo works with each client to tailor a channel mix based on their goals, target audience, and job postings.

• Channel selection depends on whether the campaign type is always-on or a job boost and will also depend on the target audience

What is the most effective way to use Jobiqo AIR?

• Jobiqo AIR recommends using a combination of always-on campaigns to ensure consistent traffic and job boost campaigns for specific jobs: Always-on campaigns generally achieve low costs per application (CPA) whereas job boost campaigns focus on boosting the visibility of a specific job on social media platforms attracting passive job seekers

How long does it take to post a job using Jobiqo AIR on social media?

• After the initial setup, where Jobiqo and the client agree on the ad design and create a template, the process is fully automated later.

• The time from posting a job to going live on social media is typically one working day, although often much faster. 

Can certain jobs be excluded from Jobiqo AIR campaigns

• Yes, clients can select specific jobs to boost their campaigns

How is the integration of Jobiqo AIR handled specifically? Are there any implementations on client websites necessary? 

• Job postings can be provided via an XML feed, or Jobiqo AIR can use a scraping service. A tracking pixel may be integrated to collect CPC or CPA data.

• Jobiqo AIR does not capture application data as standard, so this remains on the client side

About Jobiqo

Jobiqo is the award-winning technology supplier powering over 350 job sites for media brands, publishers, associations, universities, recruiting agencies and non-profit organisations globally, with clients in 25 countries to build next-generation job boards and career marketplaces to engage talent. Jobiqo focuses on understanding the individual needs of a niche/vertical, market/region and business model, allowing our customers to thrive and differentiate their product offerings.